
180 Gram Gold Price Today: Live IBJA Rate & Exact Cash Value
180g of 22K gold is worth ₹25,14,420 today. At 24K, 180g is worth ₹27,45,000. 180g of 24K today ₹27,45,000 180g of 22K today ₹25,14,420 180g of 18K today ₹20,58,750 180g of 14K…
Read moreWant to sell gold online or sell gold for cash online without a long branch visit? You have two paths. If you’ve accumulated digital gold in apps like PhonePe, Paytm, or Google Pay, the sale happens entirely within the app at the platform’s digital gold selling price. If you have physical gold – jewellery, coins, or bars – you can sell gold online by starting the process with a quick form, getting an approximate quote at the online gold selling rate, scheduling an appointment, and completing the final XRF testing and payment at your nearest branch. Either way, today’s live gold rate is the foundation of your payout, and the buy sell gold online experience is transparent end-to-end.
See today’s gold rate below, or get an online quote to sell gold for cash online before you visit.

The online gold selling rate is set by the live IBJA market rate, the same rate used at the branch. Whether you’re selling digital or physical gold, this is the foundation of your price. The two channels work slightly differently:
The widget below shows today’s 22K, 24K and 18K rates per gram – the same online gold selling rate used at the branch.
If you’ve been buying small amounts through a payment app and want to know how to sell digital gold, the process is similar across platforms. The most common questions are how to sell gold in PhonePe, how to sell Paytm gold, and how to redeem Google Pay digital gold – all follow the same general flow:
For how to sell gold in phonepe specifically: open PhonePe → tap “Wealth” → “Gold” → “Sell.” Enter quantity, confirm the live rate shown, and proceeds are credited to your linked bank account. The sale is instant within the app.
For how to sell paytm gold: open Paytm → “Gold” → “Sell.” The paytm gold selling price is shown in real time. Confirm the quantity, and the amount is transferred to your wallet or bank account.
For Google Pay digital gold, the google pay gold locker selling price today is shown inside the Gold section of the app. The process is similar: tap Sell, enter quantity, confirm the rate, and receive the credit.
Both have a place, but they’re not equal. Here’s the honest comparison:
For investment-grade quantities (5g and above), the difference adds up. If you’ve been doing digital gold buy and sell for small amounts, taking physical delivery and selling at a branch usually nets a noticeably better outcome than selling within the app.
If you have physical gold to sell, you can start the process online before visiting a branch. The four steps:
Not every online gold seller is equally trustworthy. Some “buy sell gold online” platforms operate without proper testing infrastructure or with hidden spreads. To choose a reliable online gold seller, check:
It’s worth being upfront: digital gold can be sold 100% online because the gold itself exists only digitally. Physical gold cannot be valued without physical access – XRF testing requires the gold to be physically present. So while you can sell gold online by filling the form, getting a quote, and completing KYC online, the final testing and payment happen at the branch. Online tools speed up the front end of the process; the back end still needs a few minutes at the branch.
Talk to Attica
Get an instant online quote based on today’s live rate, then schedule a branch appointment for final valuation and payment. The online step takes under two minutes; the branch visit takes 15–40 minutes depending on the gold form.
Helpful answers
No. XRF testing is non-destructive – it reads the gold composition without filing, scratching, or melting any part of the jewellery. Your pieces are returned intact if you choose not to sell.
Not exactly. Digital gold sells at the platform’s rate (live spot minus a 2–3% spread). Physical gold valued at a branch fetches a higher percentage of spot for investment-grade quantities. The online gold selling rate at branch is typically better.
How to sell digital gold: open your app → Gold section → Sell → enter quantity → confirm the digital gold selling price → proceeds credited to your linked bank account in 24–48 hours.
How to sell gold in phonepe: open PhonePe → Wealth → Gold → Sell → enter quantity → confirm rate. Proceeds are credited to your linked bank account.
How to sell paytm gold: open Paytm → Gold section → Sell → enter quantity → confirm the paytm gold selling price → amount credited to wallet or bank.
The google pay gold locker selling price today is shown inside the Gold section of the Google Pay app. Like PhonePe and Paytm, it includes a small platform spread below spot.
They’re convenient, but typically include a 2–3% spread on the sell side. For investment-grade quantities, take delivery and sell physical gold online for a better effective rate.
Yes. Most digital gold platforms allow you to convert your digital balance into physical coins for a small delivery fee. Then you can sell physical gold online by booking a branch appointment, often netting more than selling the digital balance directly. This makes digital gold buy and sell more flexible than it first appears.
Buy sell gold online is safe when you choose a credible online gold seller with XRF testing, ISO/BIS certification, transparent deductions, and a physical branch network. Avoid courier-only platforms for physical gold.
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