Gold JewelleryTrusted across India
India's Most TrustedGold Buying Company
Transparent evaluation, live rates and instant payment.
Explore our 200+ branches
100% TransparentNo hidden charges
Highest Gold RateGuaranteed
Instant PaymentCash or bank transfer
Free gold valuation
Know your gold's value
Share a few details and our team will help you with the next step.
No obligation. Your details stay private.
Explore our 200+ branches
100% TransparentNo hidden charges
Highest Gold RateGuaranteed
Instant PaymentCash or bank transfer
Trusted by Millions Across India
14+ Yearsof Excellence
200+Branches
1.5 Crore+Happy Customers
Highest PriceGuaranteed
Instant PaymentWithin Minutes
Live market update
Today's Gold Rate
Indicative rate per gram. Get your gold evaluated transparently at your nearest Attica branch.
24K₹15,000Per gram
22K₹13,750Per gram
Gold for every occasion
Explore the Attica Gold Collection
Discover jewellery, coins, gold bars and diamonds selected for celebrations, meaningful gifts and lasting value.
The Attica Advantage
Why Choose Attica Gold Company
Best value for your gold, backed by a secure and transparent process.
Highest Gold Rate
We guarantee the highest gold rate based on live market prices.
100% Transparency
No hidden charges. What we say is exactly what we pay.
Instant Payment
Receive immediate cash or a secure bank transfer.
Expert Evaluation
Advanced machines and trained experts assess your gold.
Safe & Secure
RBI-compliant processes and complete privacy at every step.
Trusted by Millions
A customer-first experience built over more than a decade.
Accurate Purity CheckGerman XRF Technology
No DeductionsWhat you see is what you get
5 Minute ProcessFast, simple & hassle-free
Customer FirstYour trust is our strength
The Attica Promise
Your Gold Deserves Expert Care
Discover a gold-selling experience built around transparent evaluation, clear communication, and a secure process from start to finish.
Our services
How Can We Help You Today?
Choose the support you need. We will explain every step before you make a decision.
Get instant value
Sell Gold for Cash
Turn your gold into immediate funds with live-rate pricing and a valuation explained in front of you.
Live market-based pricing
Instant payment
Purity testing in front of you
Get expert assistance
Release Your Pledged Gold
Get professional support to release gold pledged with a bank or finance company through a clear, secure process.
Clear process guidance
Secure documentation
Private and respectful assistance
Find a branch
Find Your Nearest Branch
Select a city or use your location to find an Attica branch near you.
200+ BranchesAcross South India
Trusted & SecureTransparent process
Open 7 Days9:00 AM – 6:00 PM
1 Crore+ CustomersTrust Attica Gold Company
Gold guide
Latest Insights
Clear, practical guidance about gold rates, valuation, and selling safely.
122 Gram Gold Price Today: Live IBJA Rate & Exact Cash Value
122g of 22K gold is worth ₹17,04,218 today. At 24K, 122g is worth ₹18,60,500. 122g of 24K today ₹18,60,500 122g of 22K today ₹17,04,218 122g of 18K today ₹13,95,375 122g of 14K…
Read more
Sell Gold in Coimbatore: Live Rate, Trusted Buyers & Instant Cash
Meta Title Sell Gold in Coimbatore | Live Gold Rate & Best Buyers Today Meta Description Sell gold in Coimbatore […]
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190 Gram Gold Price Today: Live IBJA Rate & Exact Cash Value
190g of 22K gold is worth ₹26,54,110 today. At 24K, 190g is worth ₹28,97,500. 190g of 24K today ₹28,97,500 190g of 22K today ₹26,54,110 190g of 18K today ₹21,73,125 190g of 14K…
Read more
Gold vs Silver: Which Is Better to Sell? Complete Comparison
Both gold and silver jewellery can be sold for cash, but they operate in very different markets with very different per-gram rates, buyer availability and processes. If you have…
Read moreQuestions answered
Frequently Asked Questions
How is the gold rate decided?+
Your offer is based on the live market rate, purity and net weight.
How will I get payment?+
Payment is made immediately through the available compliant payment methods.
What types of gold do you buy?+
We evaluate jewellery, ornaments, coins, broken gold and other gold items.
Is my gold safe during evaluation?+
Yes. Evaluation happens in front of you through a documented process.
Do you deduct any charges?+
Any applicable deductions are explained before you accept the final offer.
Do I need to bring documents?+
Please carry a valid government-issued identity document.