Sell Gold for Cash
Bring your gold jewellery, coins, bars or ornaments to Attica for professional evaluation. Once you accept the valuation, payment is made immediately through the available payment options.
About Attica Gold Company
We're in the business of gold. But really, we're in the business of trust.
How it started
Selling gold should not have to mean compromising on trust.
Our founder, Dr. Bommanahalli Babu, saw an industry where customers often had very little visibility into how their gold was being evaluated or how its final value was being determined.
He believed there had to be a better way—a way where customers could see the evaluation happen in front of them, technology could make the process more accurate, and pricing could be explained clearly.
Most importantly, a person selling their gold should walk away feeling respected. That belief became Attica Gold Company. What started as a small endeavor has grown into a large gold-buying network serving customers across India.
20+Years of experience
200+Branches
1.5 Crore+Customers served
5States covered
Who we are today
Gold has always meant something different in India
It is an heirloom passed from one generation to another. A gift at a wedding. Savings kept for a difficult day. A symbol of achievement. And sometimes, when life demands it, a financial lifeline.
At Attica Gold Company, we understand that. That is why we never looked at gold simply as a commodity to be bought and sold. We looked at the people behind it—the families, the circumstances, the decisions, and the trust that a customer places in us when they walk through our doors.
Attica was built to make that experience more transparent, more professional and more respectful. Over the years, Attica has grown into one of India's established gold-buying companies, with a strong presence across South India and a growing network of branches.
But we don't see these numbers simply as milestones. Every number represents a customer—someone who trusted us with their jewellery, needed access to money, wanted to release pledged gold, or wanted a straightforward and transparent way to understand the value of what they owned. That is the scale that matters to us.
Our mission
To make gold monetisation more trusted, transparent and accessible
To restore trust and transparency to gold buying while helping people access genuine financial value when they need it. Everything we do comes back to three principles.
Trust
Every transaction begins with trust. We work hard to protect it.
Transparency
From evaluation to pricing to payment, we believe customers deserve clarity.
Empowerment
Information gives people confidence. We want customers and employees to have the knowledge and opportunity to make better financial decisions.
What we do
We help you unlock the value of your gold
We help people turn their gold assets into financial value through a transparent, secure and professional process. Whether it is jewellery you no longer use, an old ornament, a broken piece of gold or jewellery pledged with a financial institution, our team is here to help you understand your options.
Release Your Pledged Gold
Our team assists customers through the process of settling the outstanding amount and releasing jewellery pledged with a bank, NBFC or other financial institution.
Old Gold Buying
We evaluate old and unused gold professionally and transparently, regardless of its condition—including broken jewellery, damaged ornaments and outdated designs.
Exchange Gold for Cash
Bring unused gold to Attica and exchange its value for immediate funds. Our professionals explain the valuation and help you complete the transaction quickly.
How we value your gold
You can see the process
We believe transparency starts with showing people exactly what is happening. Our evaluation process is designed to be clear from beginning to end.
Bring Your Gold
Visit your nearest Attica branch with your gold and a valid government-issued ID.
Purity Testing
Our trained professionals use advanced German XRF technology to assess gold purity without melting or damaging the jewellery.
Weight & Value
Your gold is weighed using certified digital weighing equipment and its value is calculated using purity, weight and prevailing market rates.
You Decide
The valuation is explained to you before you make a decision. There is no pressure to accept.
Get Paid
Once you accept the offer, payment is made immediately through available cash, bank transfer or digital payment options.
The Attica difference
Technology you can see. Transparency you can trust.
Live Gold Market Rates
Our valuations are aligned with current market rates so customers have greater clarity on how their gold is being valued.
German XRF Technology
Our advanced XRF machines allow us to assess purity without melting or damaging jewellery.
Transparent Evaluation
Purity testing, weighing and valuation happen openly, so customers can understand how the final value is arrived at.
Instant Payment
Once the valuation is accepted, customers can receive payment immediately through the available payment modes.
Safe & Secure
Our branches provide a professional and secure environment for high-value transactions, supported by trained teams and security processes.
A Large Branch Network
With 200+ branches and an extensive network across South India, accessing an Attica branch is designed to be convenient for customers.
Why trust matters to us
Selling gold is not an everyday decision
You may have held on to that jewellery for years. You may have inherited it. You may be selling it because you need money urgently.
Whatever your reason, we don't believe you should ever feel uncomfortable, judged or confused about the process.
You should know
What your gold is worth. How that value was calculated. What you are being offered. And then, you should be free to make your own decision.
That's what transparency means to us.
Attica Foundation
Beyond business. Into the community.
We don't believe a company's responsibility ends with its customers. Through the Attica Foundation, we work on initiatives that support communities and create opportunities for people who need them most.
01
Education
We support school and college education for children and young people from low-income families.
02
Healthcare
We provide emergency medical assistance, health camps and support for people dealing with chronic illnesses.
03
Women Empowerment
Through vocational training and financial literacy, we work towards helping women become more independent and financially confident.
04
Disaster Relief
During floods, pandemics and other crises, we step in with relief materials, financial support and rehabilitation assistance.
05
Financial Literacy
We conduct programs focused on practical financial skills such as money management, saving and investment.
We don't see this as a box to tick. We see it as part of the responsibility that comes with building a business in society.
Employment and skills
Many of our branch leaders began in customer service or gold evaluation roles. They learned, took responsibility, grew and moved into leadership. A growing company should create opportunities for its people to grow with it.
Nation-building through business
A successful business should create value beyond its balance sheet. It should create jobs, build skills, support communities, use technology responsibly and make everyday financial experiences more transparent.
Looking ahead
Growth is not simply about more branches or customers. We ask how we can serve better, simplify the process, make evaluation more transparent, create better careers and contribute more to our communities.
Our people are part of our story
Attica's story isn't only about customers. It's also about the people who have built this organisation with us. We have created employment opportunities across our network, including for people from rural and lower-income communities. We want employment to become a career, and that is something we are genuinely proud of.
Technology should help people—not replace them
Technology helps us improve accuracy, speed and transparency. But the person sitting across the counter still matters. A machine can test purity, but it cannot understand someone's situation. A system can calculate value, but it cannot replace empathy. That human connection will always remain an important part of Attica.
Our promise
More than gold. Built on trust.
When you walk into an Attica branch, you should never feel like you are simply selling something. You should feel that you are making a financial decision with the right information in front of you. You should know what your gold is worth and understand how.
Gold may be what brings you to Attica. But trust is what we hope you take away. For more than two decades, that trust has helped us grow from a small beginning into a growing network of branches and millions of customer interactions.
Every new customer gives us the opportunity to earn that trust all over again. That is the Attica way.
Rooted in India. Built on Trust.
Talk to our team
Request a callback
FAQs
Frequently asked questions
How can I tell if my gold is being sold at a fair price?+
Our experts test your gold using advanced purity testing technology and certified digital weighing machines. Its value is calculated using weight, purity, and the current gold market rate.
Do you buy gold from customers in other cities?+
Yes, Attica Gold Company serves customers across multiple cities in India. Our team can help connect you with the nearest branch or available service.
How can I release my pledged gold from another NBFC?+
Our team helps settle the outstanding loan with the financial institution so the pledged jewellery can be retrieved. After release, we evaluate its purity and weight and offer a payout based on current market rates.